Your Objective: Understanding the Video Games Business - Why should I pay attention? Why should I care?
Whether you're looking for a job, a gamer, have no plans to play games or no interest in the industry, you should still be paying attention.
📚 THE LEARNING
📈Growing industry: It's one of the fastest-growing industries in the world, with revenues expected to reach $300 billion by 2025. It’s becoming an increasingly important part of the global economy.
🌎 Cultural impact: It's become a significant part of modern culture, with games having a major impact on popular culture and influencing other forms of entertainment such as movies and TV shows.
⚙️ Technological advancements: The industry is at the forefront of tech growth, such as VR, AR, and AI. These technologies are transforming the gaming experience and have potential impact on other industries.
🎬 Entertainment value: Games offer unique and interactive forms of entertainment; enjoyed by all ages and backgrounds. With online gaming and esports, it's become a popular way for people to socialize and connect with others.
📊 Business opportunities: The industry offers business opportunities for entrepreneurs, game development, publishing, esports, and streaming.
🎮 THE APPLICATION
For those asking “how does this help with my job search?”
1️⃣ The game industry has mastered personalization, where it can offer players customized experiences based on behavior and preferences. How will you help companies tailor their product aka games to meet these needs?
2️⃣ Gamification is being applied to increase engagement and motivation. Other than applying this to the games themselves, how will you help companies increase engagement, especially if not directly working on the game?
3️⃣ Agile methodologies are being used in the industry. How will you help manage complex projects, allow teams to work collaboratively, adapt and pivot to changes, and iterate?
4️⃣ Big data is being collected in the industry on player behavior, to help make data-driven decisions to optimize the gaming experience. How will you help companies analyze this data to create strategic and actionable plans?
5️⃣ Experimentation is constant, with testing new features, designs, and ideas which allows the industry to stay innovative and ahead of the competition. How will you contribute to different approaches to find new solutions?
Open your mind. Expand. At least keep a pulse on it. But if you’re serious about the industry, it’s more than just being a fan. Get big picture!